Julian Birkinshaw

25 Need to Know MBA Models

25 Need to Know MBA Models

Easy access to the models, tools and concepts of MBA progammes

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.

  • Want new ways of looking at old problems?
  • Need a range of management decision-making tools at your fingertips?
  • Only want what you need to know, rather than reams of theory?
  • Includes 10 handy dos and don’ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

Praise for 25 Need to Know MBA Models

Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models
Stephen Martin • Director General, Institute of Directors
This book is an essential tool for anyone working in management today.
Shinsuke Toda • Managing Director, Head of Europe Department, Mizuho Bank
Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.
Dr. Matt Carter • Founder, Message House

About the author

Julian Birkinshaw is Professor of Strategy and Entrepreneurship and Deputy Dean at the London Business School. An acclaimed expert on innovation, entrepreneurship, and renewal in large corporations, he is the author of twelve books. His research and commentary have been featured in The Economist, The Wall Street Journal, The Huffington Post, and Bloomberg Businessweek.

Also by Julian Birkinshaw



Make your company fit for the future

Becoming a Better Boss

Becoming a Better Boss

Why good management is so difficult